Stories from adage.com

  1. Nissan Social Media Chief on How Not to Sell Cars on Twitter

    adage.com &bull Jun 4, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. In July, Erich Marx will celebrate his 20th anniversary at Nissan North America. That means he's been working at the car maker since before computers became a way of life, before email and way, way before Facebook, a platform that is a major… Full Story »


  2. Toyota Brings 'Somos Muchos' Effort to Telemundo Novela | Hispanic Marketing - Advertising Age

    adage.com &bull Apr 18, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. Toyota is taking the next step in a wildly successful social media campaign that has seen Toyota drivers request 442,973 bright decals with… Full Story »

  3. Marketers Shift More Dollars Toward Social Media | Special: Digital Conference - Advertising Age

    adage.com &bull Apr 6, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. For all the bluster around how digital marketing will disrupt traditional advertising,… Full Story »


  4. General Motors Social Chief Christopher Barger Jumps to Porter Novelli Digital Shop Voce

    adage.com &bull Mar 25, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. Porter Novelli's recently acquired PR firm Voce Communications has hired Christopher Barger, director of global social media at General Motors, as senior VP for global programs at Voce, effective April 11. In his four years at GM, Mr. Barger focused on social-media content development and community management for online properties such as the marketer's "FastLane Blog." He also helped provide internal training in an effort to integrate social media across GM's marketing… Full Story »

  5. Login - Advertising Age

    adage.com &bull Mar 23, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. If you are a paid subscriber to the weekly edition or to… Full Story »

  6. Old Navy Joins Volkswagen on Viral Chart | Viral Video Charts: Week's Top Brand-Driven Viral Ads - Advertising Age

    adage.com &bull Mar 10, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. Old Navy's new mini-music video approach with its Old Navy Records campaign… Full Story »


  7. Infiniti's New Marketing Partner: Red Bull | Global News - Advertising Age

    adage.com &bull Mar 3, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. A luxury brand car and Red Bull? It doesn't seem like a tasty brand… Full Story »

  8. Toyota Wins Back Hispanic Drivers With 259,000 Decals | Hispanic Marketing - Advertising Age

    adage.com &bull Feb 28, 2011

    Full Story »

  9. Private Equity-Owned Brands to Start Popping Up on 'Apprentice'

    adage.com &bull Feb 25, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. NBC's "Apprentice" franchise is, like CBS's "Survivor" and ABC's "The Bachelor," one of the granddaddies of TV's reality genre. As the show matures, however, its producers have been testing a new ad-sales technique that its real-estate mogul star, Donald Trump, might endorse: tapping into brands owned by private-equity firms. Yes, 7-Up and General Motors' OnStar will be spotted during certain… Full Story »

  10. Advertising Age

    adage.com &bull Feb 25, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. Did you miss one of the Super Bowl ads? Want to watch Chrysler's opus again, or do you just want to see the celebs, like Eminem, Bieber and Timothy Hutton? Never fear, Ad Age has gathered them all up and presents them here for your viewing pleasure. Watch them all as often as you like -- and don't forget to pick your favorites. NEW YORK (AdAge.com) -- Thank god for Justin Bieber,… Full Story »

Authenticating User
Loading Global Loud3r Profile